Purpose Workshop

Service Description

Don't know where to start? Defining your individual or organization's purpose will create the perfect foundation from which all other activities originate. Using our proven format, we will start by conducting 1:1 interviews with staff (as well as customers and partners where appropriate). This will give us insight into your unique characteristics. Using a group format, we will introduce the insights discovered in the purpose interviews, and actively engage in a discussion about the learnings. The Purpose Workshop itself takes 3-4 hours. The outcome of the Purpose Workshop are refined purpose territories and a recommendation on a Purpose Statement that could be used to guide future brand, marketing and communications executions.