PURPOSE-FOCUSED ORGANIZATIONS OUTPERFORM THEIR PEERS BY 400%
Millward Brown Optimor conducted a 1-year study and the results were astounding. Purpose is the path to profit. We've also seen the value of purpose proven in the results of organizations we've worked with, who are committed to finding their unique value and living their purpose.
Using our proven framework, the Experience Ecosystem™, we develop solutions for our clients that deliver real, tangible transformation. Below are a few of our client examples. We'd be happy to talk to you about what we can do to help transform your organization.
BIDDY MURPHY - ONLINE RETAILER
BARRIER:
An online Irish retailer had all of the makings of a successful business- a thriving Amazon store, a profitable website, great products and a desire to stand out, but the owner didn’t know how to position his business for transformational growth.
SOLUTION:
We helped Biddy Murphy tell their unique story by differentiating their identity, defining brand guidelines and carefully crafting their communications framework to focus the story. The brand was brought to life using their CEO as the brand’s authentic Irish storyteller and connecting with customers through their clearly defined brand purpose: Sharing the joy of Ireland through authentic Irish goods, gifts and experiences. We updated their website and have seen a dramatic increase in year-over-year sales during the COVID-19 pandemic. Incredible!
FLEXSTEEL -
HERITAGE BRAND
BARRIER:
Heritage brand that didn’t have an identity and wanted to jump into social media but didn’t know where to start.
SOLUTION:
Defined their purpose which is now used as the platform for internal and external storytelling & communications. Humanized the brand. Improved their website and implemented an editorial calendar to create consistent content. Improved internal communications, Educating Associates on business and industry initiatives.
KINEXUS GROUP - NONPROFIT
BARRIER:
New brand that didn’t have a clear identity and wanted to jump into social media but didn’t know where to start.
SOLUTION:
Defined their purpose which is now used as the platform for internal and external communications. Created a communications framework to establish a consistent approach and content.
SAM ABDELNOUR -
BUILDING A PERSONAL BRAND
Sam Abdelnour spent over 40 years at Whirlpool Corp. with his last position being the Vice President of North American Sales. In retirement he had the opportunity to do some consulting and a number of keynote speeches.
“Kathleen was recommended as someone that could assist me in bringing my strategies, thoughts and message together in a clear and concise manner. I believe as a sales and marketing executive for many years my experiences and accomplishments were valuable to many groups, however, I lacked the ability to organize my thoughts, communicate my strategy and deliver my message. Kathleen was very quickly able to understand my strengths, manage my weaknesses and provide me with not only the tools I needed to deliver my story but also the confidence to deliver it well. You see I have always believed the best story wins and that is exactly the way Kathleen manages this process.
My work with Kathleen highlighted from our first meeting her thought leadership, her organization skills and her ability to help you tell your very best story. I have had great reviews of my public speeches and frankly all the credit goes to Kathleen for her great work!”
HOW CAN WE HELP YOU TRANSFORM?
Contact us today: 269-208-8282
or click the CONTACT US link and we'll get in touch with you shortly.
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